Target Audience:

This is Sasha, she is 18 years old and a freshman in University, studying Graphic Designs. Her favourite type of music is Dubstep and Electronic/Funk inspired bands. Including, Basement Jaxx, The Chemical Brothers, Skrillex and Fatboy Slim. She also enjoys watching comedy and action films, and hanging out with friends and going to the cinema. As well as going to clubs and dancing, where her favourite genre of music is usually very popular! 

This is the type of person i think would appeal/relate most to the type of music video i am planning on creating. As the people featured in my video will also be dancing and having fun, which is ultimately what people like Sasha enjoys doing.

I plan on having a very broad target audience. My genre of music is not a very niche genre, and i believe it is a very popular type of music. Often, Electronic/Funk is played in clubs as it is very 'dance-y' and 'energetic' music. Therefore, i feel i can include a varied age group in my music video and represent all different stereo-types of people, for example: typical dancers, gangsters, school students, teachers and parents. I will also film in many different venues/locations to add some variation to my production.